How we brought you SoftGleam

At SoftGleam, our story begins with the all-too-familiar feeling of uncertainty that many of us experience when getting ready to go out. We've all been there – standing in front of a mirror, unsure if our makeup is perfect, or feeling self-conscious in different lighting, trying to achieve that flawless look before leaving the house. For our founder, this feeling of doubt became the spark for something bigger. While juggling a busy lifestyle, our founder often struggled with feeling unprepared or unsure when getting ready in unfamiliar spaces. The lack of reliable lighting and portable tools made these moments even more difficult. She knew there had to be a better way to feel safe, no matter where life took her. That's when the idea for Softgleam was born. We created the makeup box with LED mirror to help people feel their best, even in the most uncertain moments. It's more than just a beauty tool; it's a confidence session. We believe that everyone deserves to feel safe and empowered, whether they are at home, in a hotel or on the go. Softgleam is here to make sure you can walk out the door feeling confident, beautiful and ready to take on the world.